One of the most important assets a small business has today is its website. Websites have proven essential to keeping small businesses running amid the pandemic. Customers can find your business through search engines, learn more about what businesses are doing to keep them safe, and make purchases.
For established businesses, having a website can be a great contingency plan in case of unforeseen circumstances. Your store may be temporarily closed, but the site will remain open. What other benefits are there to creating a website for your small business? Here are the top benefits of having an up-to-date site for your small business.
1. Websites establish the credibility of the company
Think of your small business website as your official online presence. This space allows you to talk more about your company than about its offers and services. You can provide an overview of your company’s history, its team members, its value proposition, and the mission statement that guides it.
The better you can incorporate your business story into your website, the more customers will begin to trust your business. You can build credibility and make a strong first impression with an optimized, updated, and aesthetically pleasing site. Click here to create a Dijon website.
2. Improve search engine rankings
One of the easiest strategies to get customers to find you online is to optimize your website for SEO. Using relevant keywords and text on your site will help customers searching for those keywords find you. This helps improve your ranking on search engines like Google and allows your business to improve its rankings using these keywords.
3. Collect important customer data
Who are your customers? With the built-in analytics part of your site, you can learn more about the types of visitors that visit your site. For example, did they find you through a specific search engine? What types of content or pages spend the most time? How many unique visitors are coming to your site? Do you know what the bounce rate of certain pages is? Using this data can help you identify these customers and strategize how your business can improve their experience.
Also, a small business website can help generate leads. If you ask customers for their email address, for example, you can provide them with an informational email or a discount code to thank them for signing up with you. Customers who have had a good shopping experience with you can refer their friends to visit your site and sign up with their emails to receive these special offers. This helps you grow a mailing list for email marketing campaigns and continue to generate leads.
4. Establish your professional reputation
Use your small business website to include information that allows you to view your business in a favorable and professional light.
- Get your favorite domain name.
- Create a professional email address.
- Include your business phone number and mailing address. This information is usually found under the “Contact” tab.
- Communicate the address and opening hours of the store that your company may have.
- Sync your social media accounts.
- Consider adding chatbots or live chat. This allows you to interact and engage with customers in real time.
- Share positive reviews from sites like Yelp and Trustpilot.
- Publish job offers and job opportunities in the company.