While the strongest season for film releases, which usually runs between May and July, is now over, September 3 will be National Film Day in the United States and the United Kingdom, a one-day event in he will be able to see any film, in any room and format, a special price: only 3 dollars.
National Movie Day will take place on Saturday, September 3 in more than 3,000 theaters in the United States, with about 30,000 participating screens. As a reference, there are around 40,700 cinema screens in the country.
The event comes just as the box office momentum dissipated due to the narrows of films like Top Gun: Maverick, Thor 4: Love and Thunder and Jurassic World Dominion, with no big titles scheduled until November and December as films like «Black Panther». 2: Wakanda Forever”, by Marvel, and the expected sequel “Avatar 2: The Way of Water”, directed by James Cameron.
The complexes hope that the National Film Day can revitalize the attendance at the theaters in this slow period of premieres.
The bear organizers he also described the initiative as a test of what could become an annual event. The National Cinema Day marks the first cinema discount event of this scale in the modern era.
The day also aligns with the Labor Day weekend release of “Spider-Man: No Way Home, The More Fun Stuff Version,” an extended edition of Marvel’s megahit from last holiday season, which brought back over $1.9 billion worldwide.
UK cinemas also organized their own National Film Day event, which will also take place on 3 September.