Analyze your customer journey can be a very important step in improving lead conversion and customer retention. However, properly analyzing a customer journey is not an easy task. It’s important to listen and take different steps to find any roadblocks to a smooth customer journey. In this article, we’ll look at the different steps to … Read more
Industrial marketing and business development they are related concepts that can help companies improve their business and achieve their business goals. The mission of industrial marketing is to provide marketers with the tools they need to sell better and offer more comprehensive solutions to existing customers. Therefore, creating impactful pre-sales content targeting the right customers … Read more
Trade shows are good for scouting new markets and finding potential opportunities. But to ensure a good return on investment, it is essential to prepare your upstream communication strategy and launch innovative activities on the day of the event. Relay information to all available communication channels The clear invitation to customers, partners and prospects should … Read more
Branding is one of the most powerful marketing tools for industrial companies. Indeed, it allows you to differentiate yourself from your competitors, create an emotional relationship with your customers and prospects and increase your visibility in the market. In short, branding can be a real opportunity for design offices and industrial companies. But what are … Read more
Marketing strategy is essential for the industry to ensure customer visibility and engagement. Establishing an effective and industry-tailored marketing strategy is a complex process that requires a good knowledge of products and target customers. In this article, we will discover the key things to consider when developing a successful marketing strategy for the industry. 1. … Read more
Web marketing is an essential strategy for companies that want to develop in the industrial sector. Web tools offer original and impactful means of communication that allow you to achieve new goals, increase traffic and awareness, and enhance your brand image. In this context, SEO, SEA, social networks and email are essential levers to generate … Read more
LinkedIn is one of the most important platforms for B2B marketing and is an indispensable asset for industrial companies that want to attract new customers and promote their brand. To get the most out of LinkedIn, it’s important to create a consistent and engaging profile, post relevant content regularly, and target the right people to … Read more
The persona method is essential today to put yourself in the shoes of your customers and find the right targets. In fact, the persona allows you to represent a target customer group or segment and refine your search to find the right prospects. This step is critical to defining the strategy to adopt and offer … Read more
Those responsible for design offices are subjected to many challenges to ensure sustainable and flourishing growth. Therefore, it is important to continuously adapt to offer innovative solutions and increase your turnover. Communication actions are also fundamental to attract prospects, partners and make themselves known to the special press. Therefore, your website should be optimized to … Read more
Social media has a huge impact on the popularity of content creators, which is why some choose to cheat. The number of views is paramount on YouTube as it helps to attract more attention and the platform’s algorithm would highlight the content. Views are an indicator of popularity, which is why many people buy views, … Read more