Understand the industrial customer journey analysis process to better convert your leads!

Understand the industrial customer journey analysis process to better convert your leads!

Analyze your customer journey can be a very important step in improving lead conversion and customer retention. However, properly analyzing a customer journey is not an easy task. It’s important to listen and take different steps to find any roadblocks to a smooth customer journey. In this article, we’ll look at the different steps to … Read more

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Industrial Marketing and Business Development: The Key to Success

Industrial Marketing and Business Development: The Key to Success

Industrial marketing and business development they are related concepts that can help companies improve their business and achieve their business goals. The mission of industrial marketing is to provide marketers with the tools they need to sell better and offer more comprehensive solutions to existing customers. Therefore, creating impactful pre-sales content targeting the right customers … Read more

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The keys to guaranteeing a good return on investment at a fair!

The keys to guaranteeing a good return on investment at a fair!

Trade shows are good for scouting new markets and finding potential opportunities. But to ensure a good return on investment, it is essential to prepare your upstream communication strategy and launch innovative activities on the day of the event. Relay information to all available communication channels The clear invitation to customers, partners and prospects should … Read more

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Brand and Industry: Why Use a Brand Strategy?

Brand and Industry: Why Use a Brand Strategy?

Branding is one of the most powerful marketing tools for industrial companies. Indeed, it allows you to differentiate yourself from your competitors, create an emotional relationship with your customers and prospects and increase your visibility in the market. In short, branding can be a real opportunity for design offices and industrial companies. But what are … Read more

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The 7 steps to implementing a successful marketing strategy for the industry!

The 7 steps to implementing a successful marketing strategy for the industry!

Marketing strategy is essential for the industry to ensure customer visibility and engagement. Establishing an effective and industry-tailored marketing strategy is a complex process that requires a good knowledge of products and target customers. In this article, we will discover the key things to consider when developing a successful marketing strategy for the industry. 1. … Read more

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Web Marketing in Industry: How to Use It to Develop Your Business?

Web Marketing in Industry: How to Use It to Develop Your Business?

Web marketing is an essential strategy for companies that want to develop in the industrial sector. Web tools offer original and impactful means of communication that allow you to achieve new goals, increase traffic and awareness, and enhance your brand image. In this context, SEO, SEA, social networks and email are essential levers to generate … Read more

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LinkedIn for Industry: How to get the most out of the platform?

LinkedIn for Industry: How to get the most out of the platform?

LinkedIn is one of the most important platforms for B2B marketing and is an indispensable asset for industrial companies that want to attract new customers and promote their brand. To get the most out of LinkedIn, it’s important to create a consistent and engaging profile, post relevant content regularly, and target the right people to … Read more

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The person in industry: defining the right goals with precision

The person in industry: defining the right goals with precision

The persona method is essential today to put yourself in the shoes of your customers and find the right targets. In fact, the persona allows you to represent a target customer group or segment and refine your search to find the right prospects. This step is critical to defining the strategy to adopt and offer … Read more

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Marketing for a design office: how to reinvent your strategy?

Marketing for a design office: how to reinvent your strategy?

Those responsible for design offices are subjected to many challenges to ensure sustainable and flourishing growth. Therefore, it is important to continuously adapt to offer innovative solutions and increase your turnover. Communication actions are also fundamental to attract prospects, partners and make themselves known to the special press. Therefore, your website should be optimized to … Read more

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Ethical strategies for getting YouTube views

Ethical strategies for getting YouTube views

Social media has a huge impact on the popularity of content creators, which is why some choose to cheat. The number of views is paramount on YouTube as it helps to attract more attention and the platform’s algorithm would highlight the content. Views are an indicator of popularity, which is why many people buy views, … Read more

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