Achieving global recognition for your local pub: a simple guide

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Before the Internet, local pubs only had other local pubs to compete with, but times have changed. These days, you also have to compete with pubs in other cities or states to be successful.

If you want your local pub to gain worldwide recognition and tourists to visit when they’re in town, you’ll need to market it online accordingly.

The Internet gives you the opportunity for people from all over the world to get to know your bar. The following is a simple guide to help your local pub gain worldwide recognition:

Start a website

If you want your pub to gain worldwide recognition, the first step will be to build your online presence. Your pub website will be the most integral part of your online presence.

Many people say they will not visit a bar or restaurant if they do not have a website. Most people, including local customers, will research your bar online before visiting it in person.

The good news is that it is relatively easy to start a website. You can use WordPress to create a simple website or pay a website designer if you want a more professional website that gets worldwide recognition. Be sure to include as much as possible about your pub on the site.

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Use social media

Social media is such an essential part of modern life that no business can survive without a presence on social media. Social media platforms give you access to millions of users around the world to whom you can promote your pub.

Include social media marketing as part of your overall marketing strategy to promote your business. Start by creating profiles for your pub on the major social media platforms.

Facebook has more users, but Instagram is the best platform for business promotion. Twitter, Snapchat and WhatsApp are also social networking platforms that you should consider for your business.

Search Engine Optimization

Most people who search for your business will use a search engine. Therefore, you need to do search engine optimization to make sure that your pub’s website ranks high in the search engine results pages and gets the most overall attention possible.

It would be best to start locally and get local customers for your bar with “near me” searches. The first step will be to set up a “Google My Business” profile which will involve claiming your listing.

You should also encourage customers to leave reviews of your pub on Google, increasing their visibility. Consult an SEO expert for more ways to promote your pub.

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Exploit Email Marketing

Email remains one of the most common and powerful methods of digital communication despite the prevalent use of other methods such as social media. Billions of people use email to communicate and read emails daily, if not in real time.

Therefore, you should try to exploit your best to promote your pub worldwide. According to https://lounge.untappd.com, you can use your emails to provide visitors to your site with useful content, inform them of new offers, or be part of your newsletter. You will be amazed at the effectiveness of email marketing when used properly.

Customer service showcase

The most crucial element in running a pub is customer service, whether in Manhattan or in a remote part of the Himalayas. So show your customer service if you want global recognition for your local pub.

Show the world how you treat your customers and you will get the appreciation you deserve. You should be especially committed to your regulars, as they are the ones who will sing your praises.

If you want your local pub to gain worldwide recognition, there’s a lot to do. You should start a website, use social media, exploit email marketing, do search engine optimization, and showcase your customer service. If you do, tourists should start coming to your pub in no time.

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